Results matching “Search Engine Optimization” from Ye Olde Rad Blog III

Happy Halloween. I modified the method of placing the graphics in the header found at the top of the home page .. up where it says » RADIFIED | Nuclear Grade Technolust. There I implemented a technique known as » CSS Image Replacement, of which there exist many variations, each with its own set of pro's & con's.

The dividing-line among web designers seems to be whether or not to use a non-semantic span tag with CSS positioning, which involves a more complicated technique .. but leaves visible TEXT in place for visitors who surf the Web with STYLES turned off (primarily those using mobile devices).

I used a simpler IR technique, by changing the images you see displayed there .. from foreground images to background images.

This allowed me to replace the foreground images (contained in those heading elements) with TEXT .. which I then indented (way to your left), so it can't be seen. By moving the TEXT out of the way, this technique reveals the graphics (.. which look prettier than standard heading-text).

The advantage however, is » devices that don't render styles (such as screen readers and mobile devices) will now see a TEXT heading and tag-line displayed there, where before there existed only images. Search engines also gives more weight to TEXT than images.

Most Rad visitors will never notice the difference .. seeing most who frequent the site (fellow technolusters) browse with both images and CSS turned ON. But I'm gradually filling my webmaster toolkit with increasingly sophisticated techniques. (Learning by doing.)

After all the pages are styled however, and the markup is coded semantically, there's still no substitute for insightful content .. that is well written (.. and hopefully seasoned with a dash of personality).

This has always been the most difficult challenge .. because a stylish suit does not a charming pig make. And the ugliest person can say the profoundest things, and possess scintillating ideas. So it would seem that content trumps style .. no matter the venue (.. except maybe for those who focus on style).

"Hey Rad Man!" began an email I received last week. "I'll pay $100 for a link on your Downloads page." Of course, there's no way of knowing if such offers are legit .. until the cash arrives.

 I've researched Search Engine Optimization (SEO) enough to know I don't much care for it.

Programming I enjoy, but SEO contains a seemingly endless amount of info to digest, some of which conflicts from site to site.

And the suggested techniques are often time-consuming, with dubious results that demand the patience of a saint before you start to see results. Rather focus my energies on generating original content.

Moreover, some of the techniques used to 'optimize' web pages (for higher search engine rankings) seem manipulative, if not downright dishonest. Many of the SEO sites I've visited have a 'slimy' feel to them » detailing how to trick search engines into ranking your pages higher.

I learned that links from 'ranked' pages will (in turn) yield greater 'importance' to the pages that those links aim at (point to). This is (I assume) what this person had in mind when she contacted me.

The email seemed both professional and specific. (Not slimy.) The girl was clear about what she wanted. And best of all, her proposal could be implemented minutes. (Simple.)

The problem was .. that the page they wanted a link on was created back when I knew squat about web standards (XHTML & CSS). The underlying mark-up (code) was a rat's nest of deprecated tags and coding no-no's.

Downright embarrassing .. from a webmaster's point-of-view. Miracle the page would render at all (.. even in 'quirks' mode).